had branding similar to something like this:
I'm not really an aesthetics guy. It's an interesting idea on the surface, but every time I look into it, the community surrounding it is a bit..
stereotypical. People can be very obsessive at times over their "aesthetics," to the point where it can be kind of annoying. But there's something about
the Frutiger Aero aesthetic that just intriuges me.
If you don't know what the hell a Frutiger Aero is, let me explain it for you. I want you to think back to around 2010. That year, most products online
had branding similar to something like this:
Notice the vibrant colors, shading, and just the lighting in general. The glow in each highlight, and even sun flares, all make up this consistency
that represents Frutiger Aero, going hand in hand with skeumorphism, a form of UI design that uses classical objects (landline phones, polaroid cameras, etc) and shaded
buttons to depict its interface.
You can even see consistencies in the background of the pages in my website. The abstract, yet familiar lines and colors all form this energetic, hopeful theme known
as Frutiger Aero. It's a beautiful kind of art that merges the tech design with a natural format, picturing oceans, landscapes, bubbles, and much more, in a range
from abstract to real photography. It's blown up recently for the nostalgic spell it puts on most people who remember its prominence, enough to the point where
companies are reconsidering their flat, modern designs for a rennaissance of material depiction in UI. If you want to see more of that, check out this article.
Though most of the people interested in Frutiger Aero love it for its nostalgia, and the better memories it reflects, I love it mostly for its imagery. The
pictures it paints are so relaxing, and the prevelance of this style all the way through the 2000's gives it all kinds of flavors and substyles. It's a lost art
that can really brighten your mood if you decide to reinvite it into your life. The way the colors flow, and how representational, yet sleek the abstract pieces
can be, really give me a breath of fresh air in the ocean of dark mode designs.